What to Post When You Don’t Know What to Post

If you’ve ever opened Instagram, stared at your screen, and thought “I have no idea what to post today”—you’re not alone. This happens to almost every business owner at some point (even the ones who look like they have it all together online).

The good news? You don’t need a viral idea or a perfectly curated feed to show up consistently. You just need a few reliable go-to content types you can lean on when your brain is tired.

Let’s make this easy.

1. Answer a Question You Get All the Time

If someone has asked you a question more than once, it deserves a post.

Think about:

• “How does this work?”

• “How much does this cost?”

• “Do I really need this?”

Turn the answer into a short post, carousel, or Reel. Bonus: this positions you as the expert without trying too hard.

2. Share a Behind-the-Scenes Moment

People love seeing the human side of a business.

This could be:

• Your workspace

• A work-in-progress

• A peek into how you plan, prep, or create

It doesn’t need to be polished. Real > perfect.

3. Talk About a Common Mistake

Educational content builds trust fast.

Try something like:

• “One mistake I see all the time is…”

• “Stop doing this on social media…”

• “This is why your posts aren’t getting engagement…”

You’re not calling anyone out—you’re helping them do better.

4. Share a Win (Big or Small)

Wins don’t have to be huge milestones.

You can share:

• A client success

• A lesson you learned

• Something that worked better than expected

This shows progress and builds credibility without feeling braggy.

5. Reuse or Rephrase Old Content

If it performed well once, it can perform well again.

Update it. Rephrase it. Turn it into a Reel, graphic, or caption.

Your audience is not memorizing your content—promise.

6. Teach One Simple Thing

You don’t need to give away everything.

Just teach one small, helpful tip:

• One caption idea

• One posting reminder

• One mindset shift

Simple content is often the most effective.

7. Talk Directly to Your Ideal Client

Sometimes the best post is just being honest.

Try:

• “If you’re a business owner feeling overwhelmed by social media, this is for you.”

• “If you don’t know what to post, here’s your permission slip to keep it simple.”

People want to feel seen.

The Truth About Posting

You don’t need to post everything. You just need to post something that makes sense for your business.

Consistency comes from clarity—not pressure.

And if you’re constantly stuck wondering what to post, that’s usually a sign you need a strategy… not more ideas.

Ready for This to Feel Easier?

If social media feels overwhelming, time-consuming, or like a constant guessing game, that’s exactly what I help with.

I work with small businesses, local brands, and creators to create clear strategies and content that actually works—without the stress.

👉 Want help figuring out what to post (and why)? Visit DRA Media Co or send me a message and let’s talk next steps.

You don’t have to figure this out alone ✨