You're showing up
to work every day.
Nobody's seeing it online.
Social media strategy and LinkedIn consulting for small businesses and nonprofits who are done being invisible. Based in Brentwood, CA.
You know you should be more visible. You just don't know where to start.
Most small business owners aren't struggling because they lack expertise. They're struggling because their expertise isn't visible — online or anywhere else.
Meanwhile, competitors with less experience are showing up consistently, building trust, and winning clients. Not because they're better. Because they're visible.
You're invisible online
When potential clients search for what you do, you don't show up. Your competitors do.
You don't know what to post
You sit down to write something and end up staring at a blank screen. Every. Single. Time.
You don't have time to figure it out
You're running a business. Social media shouldn't be a second job — but right now it feels like one.
Past marketing didn't work
You've tried before. Spent money. Didn't see results. Now you're skeptical — and that's fair.
I spent 25 years in wealth management operations — learning how organizations build trust, credibility, and authority. Then I walked away to do the same thing for small businesses online.
I'm not a marketer who learned business. I'm a business operator who learned marketing. That changes how I work with you.
You don't need more content. You need a strategy.
There's no shortage of people who can write captions. What most small business owners are missing is someone who understands how business actually works — and can translate that into a digital presence that builds real trust.
That's not a tagline. It's the result. When you're clear on who you are, what you offer, and why it matters — showing up online stops being a chore and starts being a competitive advantage.
Three steps to stop being
the best-kept secret in your industry
No long-term contracts. No confusing packages. Just a clear path from invisible to undeniable.
Get Clear
We figure out exactly what you stand for, who your audience is, and what they need to hear from you. No guessing. No generic advice.
Get Strategic
You get a content strategy and LinkedIn presence that sounds like you, works for your business, and shows up in the right places.
Get Seen
Consistent, confident presence online. No more blank screens. No more guessing. Just showing up — and being found.
30 minutes. No pitch. Just clarity.
Every day you're invisible online is a day someone else is building the trust you should have.
Your future clients are on LinkedIn right now. They're searching Google. They're asking ChatGPT for recommendations. The question isn't whether they'll find someone — it's whether that someone is you.
You don't have to figure this out alone. And you don't have to spend a fortune to get it right.
Results that speak for themselves
Real feedback from real business owners who got visible.
"Before working with Dawn I had no idea what to post or why. Now I actually look forward to showing up on LinkedIn. My visibility has completely changed."
"Dawn doesn't just give you generic advice — she actually understands how business works. The strategy she built for us is something we can actually use."
"I've worked with other marketing consultants and always felt like I got a template. Dawn actually listened and built something that sounds like me. That's rare."
Start wherever you are
From a quick Bio Refresh to full social media management — there's a right starting point for every business.
LinkedIn Consulting
Profile optimization, content strategy, and thought leadership positioning for professionals who want to be found — and taken seriously.
Social Media Management
Done-for-you content across Facebook, Instagram, and LinkedIn. Strategy, creation, scheduling, and engagement — handled.
Content Strategy
A 90-day roadmap built around your business goals, your audience, and the platforms where they actually spend time.
Visibility Audits (SEO · AEO · GEO)
Find out exactly how you show up in Google, AI search, and local results — and get a clear action list to fix the gaps.
Ready to stop being the best-kept secret in your industry?
Book a free 30-minute consult. No pitch. No pressure. Just an honest look at where you are and what it would take to get you visible.
Not ready for a call? The Brand Clarity Assessment is free, takes 2 minutes, and gives you a personalized score and action plan.